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short description:
To include market liberalisation, marketing strategy,planning and control,new product development, buyer behaviour, product management, commodity marketing,channel management and physical distribution, marketing communications, pricing decisions and marke
long description:
Look firstly at relevance marketing to agriculture and food sectors,meaning marketing concept, functions marketing.
For liberalisation look at principal aims economic structural adjustment programmes, identify main obstacles which must be overcome in the process of restructuring agric. marketing parastatals and options open for governments, factors discouraging vibrant private sector within agric. marketing systems
Describe process of strategic marketing planning and describe content marketing plan, understand the different types marketing control, differentiate between corporate planning,business policy and marketing planning
look why organisations are motivated to accept the risks of product innovations, new product development process that can be used to manage the risks of innovation, methods and techniques in determining which products should be launched on to the market,factors influence level and rate of adoption of new products
internal and external influences which shape the behaviour of both consumer and organisational buyers, identify discrete stages buying process, diffrentiate between types of organisational markets......
level of difficulty:
all welcome
minimum class size:
2
availability:
available
fee comments:
will provide through understanding of agricultural/marketing concepts and application
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session structure
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title:
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type:
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description:
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duration:
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Agriculture and Food Marketing Management
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live session
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To include market liberalisation, marketing strategy,planning and control,new product development, buyer behaviour, product management, commodity marketing,channel management and physical distribution, marketing communications, pricing decisions and marke
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2h 0m
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total duration: 2h 0m over 1 session(s)
comments: 12 weeks ( 1hrs per week)
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languages:
English
duration:
2h 0m
fee:
250US$ (2500lp)
payment:
on satisfaction
delivery method:
live online
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Khabbab Abdalla
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description of :
Open minded with keen interest subject and enthusiastic.
Teacher's qualifications:
BA, MSC Agric. Economics and Marketing, Phd Candidate Agribusiness
's preferred teaching style:
step by step process and interactive. Provide general notes + references
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