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Marketing Management

training & business skills

 with Azhar Karim

short description:
Introductory marketing course covering key marketing concepts and their application
long description:

Over the last few decades modern marketing practices played a major role in the growth and development of business organizations in industries. The current economic environment is posing greater challenges and requires more aggressive and innovative marketing strategies for business success. It is becoming extremely important that business leaders fully appreciate the importance of marketing as a business philosophy and make sure that all concerned employees are knowledgeable about the marketing principles. Marketing orientation should be an integral part of the corporate culture leading to a truly customer driven organization.

This course is designed to provide the participants with a thorough exposure to the latest marketing concepts and their application to various business situations. The course will mainly focus on creating a common understanding about the discipline of marketing and its importance for business success. This course is equally beneficial for college students and professionals with different backgrounds who want to gain in-depth knowledge about marketing.

Target audience

• All marketing, sales & customer service professionals directly or indirectly involved in marketing activities.
• Non-marketing professionals who wish to gain exposure to marketing practices and strategies.
• The course will be equally beneficial for people with different levels of experience.

Course objectives

Upon successful completion of this course participants will be able to:

• Define various marketing concepts
• Explain the marketing management process
• List the elements of marketing environment
• Identify the elements of marketing mix
• Describe various marketing strategies
• Apply marketing concepts in their respective business

Contents in Brief

Unit 1: Understanding Marketing Management
Unit 2: Analyzing and Selecting Target Markets
Unit 3: Marketing Information System
Unit 4: Product Management
Unit 5: Pricing decisions
Unit 6: Distribution
Unit 7: Marketing Communications
Unit 8: Direct and Online Marketing

credits obtained:
minimum class size:
Will be available for live sessions based on the schedule agreed with course participants
fee comments:
 session structure





Marketing Management

live session

Introductory marketing course covering key marketing concepts and their application

20h 0m

total duration: 20h 0m over 1 session(s)
comments: Course duration is 4 weeks, during this period participants would need to spend 20 hours to complete course activities. There will be 8 live sessions, 2 each week (subject to adjustment). Rest of the time will bae used for self paced assignments.

discussion forums: 1

languages: English
duration: 20h 0m
fee: 150US$  (1500lp)
payment: at booking
delivery method: live online and self-paced

Quick Help

Saudi Arabia

Azhar Karim

description of :
Possess over 20 years of teaching, training and consulting experience in the area of business and Management. Worked in aviation industry for many years and conducted training programs for middle and senior management in different parts of the globe. Crrently working as an independent training and development professional. I have a passion for teaching and training and would like to share my knowledge and skills with learners worlwide.]
Teacher's qualifications:
* MBA from Strathclyde Business School, U.K.
* Teacher/Trainer of Adults Certificate, Humber College, Canada
* Certified Training & development Professional (CTDP), awarded by Canadian Society for Training & Development (CSTD)
's preferred teaching style:
[Highly interactive teaching and training approach using a variety of instructional technicalness and strategies that cater for different styles of learning.]

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